Value-Added Packaging: What Resonates with Customers

In the cannabis industry, packaging serves a vital role beyond just containing the product. It is a powerful tool for branding, compliance, and enhancing customer satisfaction. AssurPack’s approach to cannabis packaging exemplifies how thoughtful design and innovation can add significant value. Today, we’ll explore what gives packaging the “extra touch” that makes all the difference.

Customization and Branding

Customization is crucial in creating packaging that stands out. AssurPack offers extensive branding opportunities through various customization options. Companies can leverage direct printing, labels, fully customizable sleeves, and secondary packaging to ensure they align perfectly with their brand identity. Furthermore, creative use of interactive packaging elements can bring your product closer to the consumer even before they purchase. This customization helps products distinguish themselves on the shelf and effectively communicate a brand’s message.

Precision and Reliability

Innovative packaging solutions are designed for precision and ease of use. Features like engineered dosing mechanisms and airtightness ensure consistent and reliable product dispensing, eliminating consumer guesswork. Seek out packaging designs that provide accuracy and reliability, maintaining the integrity and quality of cannabis products.

User-Friendly Features

Accessibility is not just a trend, it is a need. Increasing number of brands are connecting with consumers on functional yet meaningful levels. Inclusive packaging features such as braille labels and one-handed opening mechanisms ensure that products remain accessible to all adults. 

Safety and Compliance

Safety is a top priority in cannabis packaging, and AssurPack’s designs meet stringent certified lab testing standards. Beyond meeting CPSC Child-Resistant testing, AssurPack® is committed to partnering with accredited testing labs to meet FDA Food Grade Plastics testing and USP 671 Shelf Life Testing. By incorporating robust testing, AssurPack® packaging ensures that children cannot easily access the contents, cannabis itself stays safe, and remains as fresh as possible which provides both cannabis companies compliance and consumers peace of mind.

Eco-Friendly Materials

Sustainability is a core value at AssurPack®. Our packaging solutions incorporate eco-friendly materials such as Post-Consumer Resin (PCR), promoting a closed-loop recycling system. This approach reduces waste and supports environmental sustainability goals.

Efficient Design

Packaging engineers must consider packaging as being sustainable from all angles. The way packaging is designed, customized and shipped can greatly affect sustainability. Use of innovative sustainable materials that enable easier recycling, materials made of recycled content and materials that are not dependent on the usage of fossil fuels should be important considerations when selecting your packaging. AssurPack’s packaging engineers’ commitment to sustainability also includes designing packaging that optimizes shipping and storage. Compact and efficient designs help reduce the overall environmental footprint, aligning with the industry’s future sustainability goals.

At AssurPack®, we’re working to bring you compliant packaging that is innovative, offers your consumers the most value, and helps you stand out. We are ready to help your consumers have the best experience possible when they first encounter your products. Request a free consultation today to see how we can work together.