2025 Cannabis Packaging Trends
January 6, 2025
As 2024 comes to a close, we see a whole slew of changes happening across the Cannabis Industry: DEA meeting to talk about rescheduling, a change in administration for the President of the US, and expansion of state programs.
As we near 2025, the team at AssurPack has come together to bring you our research and findings about what will outline 2025 for packaging and how it impacts your company. Read below into our crystal ball for the new year.
1. Sustainable Packaging Solutions
Environmental responsibility is consistently at the forefront of consumer consciousness. Brands are increasingly adopting eco-friendly materials and designs to minimize environmental impact. This includes using recyclable materials, biodegradable options, and innovative solutions like molded pulp containers. For instance, AJG Packaging’s award-winning pulp bottle exemplifies the packaging industry’s innovation in sustainable material use.
2. Smart Packaging and IoT Integration
Incorporating Internet of Things (IoT) technology into packaging enhances product safety and compliance. Smart packaging features such as QR codes and NFC tags that provide detailed product information are becoming more prevalent. Think of necessary documents like COA’s or even different interactive games and fun product information. These advancements ensure product integrity and give consumers greater transparency.
3. Personalization and Customization
Consumers increasingly seek personalized experiences. Brands respond by offering customizable packaging that reflects individual preferences and brand identity. This trend includes limited edition designs, holiday or sample offerings, region-specific items, and options allowing consumers to personalize their purchases like labels, enhancing engagement and loyalty.
4. Maximalism and Clean Design Aesthetics
Simplicity in design has been a theme over the past years that’s resonated with consumers, but this seems to be coming to a change. Maximalist packaging that emphasizes ornate logos, filled space, and elegant typography helps products stand out on crowded shelves and conveys a sense of sophistication and quality.
5. Emphasis on Product Freshness and Safety
Maintaining product freshness and ensuring safety are paramount in a market like cannabis. Packaging solutions that provide airtight seals and protect against contamination are essential, particularly for flower and perishable cannabis products. Innovations in materials, package design and construction are enhancing the preservation of product quality from production to consumption.
6. Rise of Pre-Rolls and Disposables Continue
The growing popularity of pre-rolls and disposable vapes continue to play a part in how packaging is designed. These product segments continue to grow as people look to buy them for their convenience and ease. With pre roll automation on the rise, packaging that is designed specifically for an automated assembly line is also a crucial consideration. Work with a packaging company, like AssurPack, that develops proprietary technology and keeps its finger on the pulse.
7. Transparency and Informative Labeling
Consumers want more information when it comes to your brand and the product inside. Transparency is a key component of winning over brand loyalty with customers. They want to know cannabinoids, terps, and any other relevant information that you can give them, work to earn their trust and you’ll earn their dollars.
8. Focus on User Experience
Enhancing the user experience through packaging is gaining importance. Features such as easy-open mechanisms, reclosable with an airtight seal, and ergonomic designs contribute to consumer satisfaction and product convenience, influencing purchasing behavior and brand loyalty.
At AssurPack, we are committed to staying ahead of these trends by offering innovative, compliant, and consumer-friendly packaging solutions tailored to the evolving cannabis industry. Our products, such as the AssurSeal M85 for cigarette-style pre-rolls, customizable SecurSlide® line and the versatile AssurClam clamshell packaging, exemplify our dedication to quality, safety, and sustainability. By aligning with industry trends and consumer expectations, we aim to support our clients in delivering exceptional products.
Contact us to get samples in your hand and develop your packaging line!
