Most clients who come to AssurPack® for cannabis packaging that supports cannabis branding too — and with good reason. Hundreds of new cannabis companies enter the market every year, making it more difficult than ever to stand out on the shelf. But, aside from a hot marketing buzzword, what is branding? How does branding relate... [continue]

For many companies launching a new cannabis product, packaging is an afterthought. While it’s only natural to focus on product quality and marketing when you’re crafting an offering, know that packaging will strongly affect your initial sales — and your long-term success.  Cannabis packaging does more than attract customers. It also influences how your production... [continue]

Cannapreneurs know that being green is more important than ever. Not only does our ailing Earth demand eco-friendly packaging but cannabis consumers do too. Moreover, in today’s oversaturated marketplace, sustainable cannabis packaging can boost your brand and make you stand out. And a commitment to sustainability attracts a very important market segment: Millennials. According to... [continue]